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South East Asia Dominates Mobile App Downloads

Southeast Asia Dominates in Mobile App Downloads per User
Malaysia, Indonesia and Philippines lead in average mobile app downloads per user

More apps overall may be downloaded in the US, but on a per-user basis, Southeast Asian countries dominate mobile app download rates, according to Q2 2014 research from app magnetisation solutions provider In Mobi.

Based on activity via InMobi’s network, nearly 5 apps were downloaded per 100 users in Malaysia, and more than 4 per 100 users were downloaded in Indonesia. That was nearly twice the rate of third-place Philippines, with South Korea and Taiwan rounding out the top five. The US was down in eighth place, with just 1.25 mobile app downloads per 100 users.
But widespread smartphone penetration in the US means even this tiny rate was enough to account for 18% of all mobile app downloads on the In Mobi network, compared with China’s 10% and Indonesia’s 8%.

Overall, the top five countries on a per-user basis accounted for less than one-quarter of all app downloads on the network.
eMarketer estimates that throughout Asia-Pacific, 23.9% of the total population will own and use a smartphone at least monthly this year. That compares with 51.3% of consumers in North America, the only region where an outright majority of individuals will be smartphone users.


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